Our signature helper, the BabyUp®
The simplest solution, a position proven by history, designed to be just like you holding your baby, for when you just need a break.
Our signature helper, the BabyUp®
Designed to feel just like your shoulder when holding your baby—comforting and natural. Featuring our SRA™️ (Shoulder Replicated Angle) technology, BabyUp® supports two gentle inclines and transforms into a highchair as your baby grows.You want the best for
your baby, and so do we.
Every detail of the BabyUp® was designed to make life gentler for the whole family:
- Relieves reflux naturally with a 70 degree incline.
- Promotes muscle development with a 45 degree setting.
- Grows with your baby—from newborn support to a highchair.
- Rocks gently and plays music.
- Easy to clean and move.
“BabyUp® was my lifesaver for managing my days better. She really enjoys being in it, and I can relax because placing her in it after feeding naturally reduces the burning sensation and minimizes acid reflux.
As soon as I place her in it, she falls asleep because she recognizes the position of my arms.”
You want the best for your baby,
and so do we.
Our products help you and your baby with the best extra helping hand.
Real babies, real results.
See how the BabyUp® is being used by real families all over the world.
Our Promise to Parents
We’re here to make every day with your baby a little easier, safer, and calmer.What we stand for
To create science-led baby essentials that bring comfort to babies and confidence to parents.
What we do daily
To combine paediatric expertise with thoughtful design—turning medical insight into everyday relief.
What we aim for
A world where every parent feels supported, every baby feels comfortable, and small moments of rest are possible again.
Our Promise
Products to help you focus on what matters most, cherishing those precious moments with your baby.
Our mission
Simplifying life with your baby. Delivering thoughtful, solutions to bring comfort, ease, and connection to every moment.
Our Ambition
That you can embrace the joys of family life, helping your baby experience the world—while you create memories to last a lifetime.
“BabyUp® was my lifesaver for managing my days better. She really enjoys being in it, and I can relax because placing her in it after feeding naturally reduces the burning sensation and minimizes acid reflux.
As soon as I place her in it, she falls asleep because she recognizes the position of my arms.”
Francesca, Italy
Quality
Loved by parents worldwide
Expertise
Doctor-designed
Longevity
Built to grow with your family
Quality
Attention to detail you
can trust
Expertise
Developed by science,
backed by parents
Longevity
Expands and adapts as
your family grows
“BabyUp® has given us the opportunity to continue living our daily lives as a couple, while having peace of mind knowing our baby is resting in the safest & healthiest possible position.”
Francesco, Italy
“BabyUp® has given us the opportunity to continue living our daily lives as a couple, while having peace of mind knowing our baby is resting in the safest & healthiest possible position.”
Francesco Viola
